LAPHROAIG FOOD NETWORK

Laphroaig approached us for a TVC ident idea that would support their new partnership with ‘The Food Network’ to establish their culinary link. We created a series of 15sec idents featuring four recipes, by two celebrity chefs, inspired by Laphroaig.

I designed the environment to feel reminiscent of the professional home kitchens seen on cooking shows but with a palette of white and green to link to the brand. The promotional portraits capture the chefs inspiration from Laphroaig and present the finished dish, where as the plate shots are designed to reflect a more at home setting that focuses on the ingredients.