TAMBOO
Client Angostura
Role Creative, Art-Direction, Design
Year 2020
The brief from Angostura was to help them create and launch their first spiced rum, we were to research the category providing several directions aimed at different consumers and price-points. In the end we agreed on Tamboo, a spiced rum inspired by Trinidad & Tobago’s carnival with a nod to its history and modern culture.
I worked on the initial creative routes and art-directed the packaging design - focussing on shelf standout and representing the musical and visual iconography of carnival whilst integrating the naturally abundant spices of the island. With the supporting launch campaign I designed a bright, flowing typography style that presented local slang in a way that mimicked carnival dancing to further the theme.
