MAKER’S MARK X CROSSTOWN

Maker’s Mark were looking for a brand partnership to cover the run-up and aftermath of London Cocktail Week. We proposed partnering with Crosstown Donuts creating a limited Maker’s Mark donut to highlight both brands commitment to small-batch, handcrafted treats.

The concept of the supporting shoot was to match-cut parts of the baking and bartending process to illustrate the natural brand affinities, this took place in Crosstown’s bakery and featured their head baker & Maker’s Mark’s Brand Ambassador.