LAPHROAIG SMOKEHOUSE
Client Laphroaig
Role Creative, Graphic Design, Experience Design
Year 2019
Laphroaig briefed us to create a space for London Cocktail Week that gave visitors a reason to stay for more than a sample. We came up with the idea of focussing on Laphroaig’s most distinct flavour, peat smoke, by creating a theatrical cocktail menu centring around smoke and partnering with a local cold smoking snacks brand.
I styled the space on the Laphroaig distillery with it’s distinct white brick walls including a replica smoking kiln. I took advantage of the spaces height with a display style backbar incorporating the cold smoked snacks, bottles and light-boxes displaying food related opinions referencing the brands flavour. I was also responsible for all of the graphic design elements of the event including custom typography layouts for each of the ‘opinions’, print collateral & bartender uniforms.
