MAKER’S MARK X CROSSTOWN
Client Makers Mark
Role Creative, Graphic Design, Experience Design
Year 2019
We worked with Maker’s Mark to create a brand partnership with Crosstown Donuts detailed here. At the centre of this partnership was a stand at London Cocktail Week, along with our creative strategist, I designed a food truck to serve the donuts and cocktails as-well as a brand education wall and a seating area for organised cocktail masterclasses.
I used the brand palette of red and cream to maintain the Americana look but introduced a greater amount of black from Crosstown’s brand world to unite the partnership and elevate the look and feel. I opted for textured materials like corrugated metal and high grain wood to link to the hand crafted feel and continued this ethos into the collateral assets as well.
