TASTE TRAILBLAZERS

After a recent re-brand, Laphroaig approached us looking for the next place to take their whisky. They wanted to move away from their divisive reputation and begin to establish themselves in the ‘finer-things’ category. Working alongside our Creative Strategist I developed several creative ideas that ranged from whisky adjacent crafts through to premium partnerships and ultimately we agreed that a high-end culinary program was the way to go.